Recession-Proof Your Online or Offline Business by Mastering all
of Google's Tools for Advertising, Web Analytics, Site Testing & SEO at

You Will Receive Real-World Experience Acquired
From 50+ Projects & 5+ Years of Online Marketing - And As
An Andrew Wee Reader - You'll Receive A Huge $900 Discount!

How to Overcome this Recession With New Revenue How to Acquire New Customers  with Online Marketing Dozens Of Shortcuts And Potential Obstacles Exposed Diagnostic Techniques to measure yourself & competitors Lead Generation Tactics for Service Providers & Consultants Increasing Sales for Internet Marketers & Business Owners Case Studies of Actual Projects; Failures, Successes Included Hands-On Training For Google Tools - Traffic & Conversion;

Next Boot Camp - April 17th, 25th and 26th

-  get one new project/client in this recession & gloomy climate
-  increase your sales by just 10% over the next three months
-  save one day/month of conventional selling & promotion
-  beat just one competitor, this Seminar will pay for itself many times over

Dear Marketing Professional,

If you’re like me, you’re incredibly busy & overworked this new year. A gloomy climate of recession, and intense difficulty in finding customers. Tight deadlines, Multiple conflicting priorities, Demanding existing customers. And add to that, marketing technologies that feverishly, relentlessly races forward.

Five hours of sleep last night, more overtime trying to get more clients & sales in this uncertain recession climate (As I write this, it’s 12:11 A.M. the crickets are more awake than I am, and this letter I’m writing to you right now is one of my late projects …)

Certainly you’ve got no time to take one day out of a stressed out schedule to go to some seminar.

(Unless, of course, that one day of learning save you weeks of heartache, unproductive sales techniques and major money uncertainty).

As a matter of fact, wouldn’t it be well worth it, if it could save you just two days a month of lead generation and marketing each month?

Google’s pervasiveness and it’s many marketing tools are technologies that are relentlessly racing into your world. I’m very proud to tell you about a unique opportunity to learn and master it from someone who has uncovered every major hurdle, who knows all the shortcuts and back roads. Our Boot Camp will leverage your time and energy like never before, because there’s nothing that will save you time and frustration like a thorough preparation.

After our Boot Camp, you’ll be able to use every tool in Google’s arsenal effortlessly – to track competitors, generate leads and convert them to customers. But you’ll also know where the opportunities lie. You’ll be the one who leads your organization/industry in the next wave of technology.

We'll only spend your precious time working on the tools which will bring in new revenue & profits. From Google AdWords (basic & advanced) for generating traffic, to Google Analytics & Website Optimizer for understanding your customers to Google Alerts, Trends and Webmaster Tools for getting natural search engine traffic - we'll cover the most essential tools - and master them over the course of the seminar.

The potential benefits are enormous here – cost savings, huge reach, revenue generation ability, greater insight and competitiveness. Google AdWords is the most remarkable & resilient platform for online advertising today. It’s siblings – AdSense, Analytics, Website Optimizer, Webmaster Tools and dozens of other Google goodies – are mature products that have the potential to remarkably simplify your marketing plan.

But you simply cannot afford to learn from your own mistakes. You don’t want to learn from your experience. You want to learn from the mistakes, successes and lessons learnt by other professionals. We’ll hold nothing back, giving you maximum information, packed into a session you won’t want to miss.

Who Should Attend These Intense,
Business Transformational Workshops ?

Online Entrepreneurs:

If you own a product, indulge in affiliate marketing, blog for profit or follow any other flavor of online marketing for a living, this should be a no-brainer. Any one of the 80+ action steps we cover will recover the cost of the seminar for you.

Independent Consultants:

If you are a consultant who provides services in financial advisory, real estate, life coaching, hypnotherapy, business consulting. Because you have to blow your own horn, promote your own products/services – nobody else will.

Web or Marketing Professionals:

If you hold a web development or offline marketing role at a company or as a freelancer. It’s time to jump on the Google bandwagon. By picking up these skills, you can easily help your clients/company add six figures to the bottom line in 2009.

Business Owners & Managers:

Who must minimize conventional marketing in a recession, and find new avenues to increase sales and win over new customers. You need this knowledge to envision, create and manage online marketing campaigns using any of Google’s tools.

Students & Young Professionals

If you're a student, or you just started your career - and you're looking for opportunities to get ahead of the cut-throat competition - congratulations. I was in your shoes, not many years ago, and the hard years spent learning real marketing (let's face it, to pay for this seminar, you'll probably have to skip one vacation in spring break) ... really pay off in later years.

Different Workshops for Different People

One size doesn't fit all - depending on your role within your company, and the responsibilities you carry - you need to learn a different aspect of Google and online marketing.

So, we have two different editions of the Google Marketing Boot Camp.

Version 1 - Strategy Boot Camp (1 day, 17th April 2009):

If you're a marketing manager, a business owner or a hands-off person who doesn't have to dip their hands into implementation - this is the one day you want to attend.

We'll focus completely on big picture business issues that you need to focus on - the available tools, their benefits/pitfalls, how to budget for online marketing, showing the ROI with digital marketing and much more. Scroll for a detailed description of what we'll cover during this Boot Camp.

Version 2 - Implementation Intensive (3 days, 17-25-26 April 2009)

If you're a web marketing professional, search marketing executive, hands-on business owner, online entrepreneur, affiliate marketer or independent consultant, then you can't stop at just formulating an online marketing plan. You need the gritty details of implementation.

You'll come to the Strategy Boot Camp on April 17th, where we'll take a deep look at your business and come up with a viable online marketing plan. Then you'll take a week to apply those learnings into real life before returning on April 25th & 26th. There, we'll spend two days digging deep into every Google tool you need to use - including the brand new AdWords interface that isn't even launched yet, and advanced features of Google Analytics and Website Optimizer you might need in the future.

Plus, I'll spend considerable time talking about elements Google cares about - copywriting, website design, search engine optimization, landing pages, quality scores and much more. In these two days, we'll have a small group of no more than 8 people - and every single thing we talk about will be customized for the group. Scroll a few pages down to see the detailed curriculum.

Want to know what the attendees to the last Google Marketing Boot Camp said about it ?

This isn't the first Boot Camp. The first one was in February 2009 - and we're quickly moving on to the next one so soon ... because the recession demands that we all speed up our marketing. More and more businesses need the online marketing education right now - and we're delivering right now.

You probably want to see some real faces who attended the event, so here're some video comments from participants after it was all finished.

Here's What We Have Planned -
Pay Close Attention, You Won't Want To Miss This!

April 17th (Day 1) / The Online Marketing Strategy Boot camp
(for participants of the Strategy Boot camp & Implementation Intensive)

- The Potential and power of marketing to Google users
- 51 ways to generate leads and get more customers
- 26 ways to improve conversion rates

1. Session 1 – Online Marketing Big Picture & Getting More Traffic
   - Why market to people online? The postive ROI answer
   - 51 ways to generate more leads for your business (including Google)
   - Understanding the Google product matrix & Google AdWords.
   - Google vs Facebook vs Yahoo vs MSN
2. Session 2 - Tracking Competitors & Mastering Your Message
   - Using Alerts to keep an eye on industry news and competitors.
   - The easiest way to get new content for blog.
   - Understanding GWT to get listed in natural search indexes
   - The other little known Google Tools for market trends
   
3. Session 3 – The Online Sales Conversion Funnel
   - Why is online marketing different from traditional marketing
   - How to convert 15% more prospects from your website
   - The drip irrigation method for warming & converting prospects
   - 26 ways to improve and maximize conversion rates
   
4. Session 4 – Your Irresistible Offer & Compounding Conversion Rates
   - The biggest bottleneck in all your marketing efforts is your core offer.
   - We’ll use this proprietary 12 step formula to make sure you have the most irresistible offer in your entire industry.
   - Plus, a $497 Sales Boost Session from 5-PACC, a consulting service other companies pay $20,000+ for

For participants of the Implementation Intensive, there's a one week break after Day 1. We'll return on the saturday after - April 25th.

April 25th (Day 2) / Using Google to get more traffic
(only for the Implementation Intensive participants)

- How to use Google AdWords, SEO to generate more traffic.
- 2 hour Quick action steps to resolve every bottleneck of your website
- The elements of the perfect website Google desires from you

1. Session 5 – Google AdWords Campaign Setup & Optimization
   - Understanding the Google product matrix & Google AdWords.
   - How to setup a Google Campaign the right way.
   - Exposing the tricks in the new AdWords interface (not yet launched)
   - When will AdWords fail & FaceBook rule.
   
2. Session 6 - Official Google Presentation & The Google Ad Guy 
   - We’ll have a senior Google Marketing Executive present to talk about Advertising in a recession and for Q & A.
   - Plus if time permits, Case studies of other Singaporean businesses who've succeeded by monetizing Google traffic
   - Enough time for Q&A - Direct all your questions to the Google guy
   
3. Session 7 – The Search Engine Optimization Intensive
   - Understanding SEO as a part of customer psychology.
   - How to budget for SEO, PR and other linking strategies
   - Common pitfalls, common mistakes while implementing SEO.
   
4. Session 8 – Facebook, Blogging, Twitter and Web 2.0 Marketing
   - Understanding the audience, traffic sources and advertising options
   - Secrets of maintaining a rabid, attentive audience in these mediums
   - Live demonstrations of campaign setup & advertising options
   

April 26th (Day 3) / Converting Visitors into leads & sales
(only for the Implementation Intensive participants)

- How to use Google Analytics to understand customer behavior
- How to set up A/B & multivariate tests within an hour
- How to craft the right message for your ads & landing pages

1. Session 9 – Understanding Analytics & Testing with GWO 
   - How to set up and use Google Analytics
   - How to set up insightful, web activity reports
   - Advanced features like custom reports & segmentation
   - Using GWO to test different prices, designs, headlines and products.
2. Session 10 – How your Website Design affects your sales
   - Understanding how customers use your website
   - How to move customers along the funnel towards calling you
   - The Beast: The world's most well tested landing page
   - Home Page Fundamentals: To to redesign your home page & cut bounce rate by half
   
3. Session 11 – The Lead Generation & Copywriting Intensive
   - Hot-seat copywriting reviews for volunteers and participants.
   - White papers, reports, newsletters and videos for hooking your prospects. Selected samples dissected live.
   - Shortcuts for ad writing, landing page designs, headlines and bullet points.
   
4. Session 12 – Troubleshooting Google Marketing & Tiny Action Steps
   - Putting together all the Google tools.
   - Creating an easy-to-follow action plan to start getting results.
   - Sharing success (and failure stories) from past projects in every industry.
   - And we’ll open the floor up to any questions the group might have.
   

Must I really embrace the latest sales & marketing technologies to stay competitive ?

Maybe you’re thinking, “We don’t have to be state-of-the-art to stay competitive. We just need to be steady and dependable like we always have been.”

Well, that’s what a lot of bookstores thought – just before Amazon.com came along and ran them out of business. Apple ran CD players out of business. And the best in your industry leapt ahead of all the other smaller players.

Having Google Marketing expertise may mean the difference between 2009 being a year of growth for you and your company, or a year of struggle, chasing competitors who have gone ahead of you.

It doesn't matter what business you're in - maybe you're a coach or hypnotherapist looking for new clients, or a blogger looking for a way to get more traffic and sell higher value stuff to them, or brick-and-mortor company looking to keep up with your tech-savvy competition - In 2009, every single business will need to play nice with Google, or prepare to lose at least half their business to newer competitors.

If you can't afford to come to the Boot Camp, I'll understand (although I've also created some fantastic 12 month payment plans that'll ensure that EVERYONE can afford to come to the event).

If you think the Boot Camp doesn't offer enough value for your 2 days, I'll understand too (although it's backed by a 3-month, $5000 guarantee - apply the little changes you'll learn at the Boot Camp, and you WILL make an extra $5000 in the next 3 months - or your money back).

But if you can afford the Boot Camp, and you trust me to provide immense value packed into two days ... but you still don't come, because you think your business is recession-proof, or can't be helped by online marketing - then you should watch the next 12 months - as your competitors and industry take a giant leap forward - and you're left wondering what you could've done to stop the downfall of your own.

I know - I'm painting an alarmist picture. But a down-market is not the time to be comfortable - it's the time to pull up your boots, learn from the best and use the low period to get ahead of your competitors for good.

And to help you do that, those who come to the Boot Camp will rewarded by the most intense, sales & marketing driven days of their lives:

What You Get When You
Come To The Boot Camp

The tuition for the Boot Camp includes course materials and access to the quickest, most cost efficient way to gain mastery of Google’s tools. Lunch is not provided, but light snacks are.

Your course material includes detailed guides, screenshot walk-through, laminated cheat sheets and action plan sheets to simplify the execution of these tasks.

Personal Recession Consultation: These are tough times - For most businesses, the revenues are dropping and every employee seems like a drag on the bottom line. But the smart businessmen in the crowd are digging their heels in, and focusing on growing faster than the recession's dark cloud. If you're one of the smart souls, you'll get a personal one hour consultation with me - redeemable within 30 days of the seminar, where I'll sit down and ensure all the marketing steps you're taking are completely optimized.

Bonus Sessions: On both evenings of the seminar, we’ll hold bonus sessions for those who want to stay beyond the regular hours (from 6pm to 8pm). These sessions will go far beyond Google AdWords, SEO and other topics – and go to the heart of your business. These sessions are full, unedited sections from our 5-PACC Strategy Consulting for which we charge S$20,000 – so it’ll be a real treat.

Insider Circle: Only the 16 individuals who make it to the seminar qualify for this one. Once you start applying all of this information, there will be a tonne of questions that will pop up in your mind. We'll have an Insider's forum that only Google Boot Camp graduates You'll get smart minds working with you on your problems, and when you do something spectacular - big nod of respect from other marketers.

What You Will Avoid -
Mistakes That Would Cost You Money

Despite the Google success stories, the fact is that the vast majority of people have difficulty setting up campaigns and end up losing money on this. Here are some of the problems the boot camp will address:

• Some businesses should just never start using Google AdWords – we’ll tell you who and why
  
• Frustration may just be the biggest side effect of working with Google’s finicky policies. Here’s how to diagnose and avoid the most common problems.
  
• Splitting up a large project between many team members can lead to finger pointing and lack of results. We’ll talk about the best way to sub-task IM projects.
  
• Working alone on these projects can be even more frustrating – we’ll discuss ways to boost efficiency and keep your sanity, all the while adding dollars to your bottom line
  
• Many businesses install these fantastic tools, but aren’t able to understand how to use them. On day 2, we’ll find out how to avoid that honey trap.
  
• Your website copy or offline marketing material may be inherently incompatible with any Google marketing efforts you might have – we’ll show you ways to recognize the biggest problems.

If you run a medium sized or large business - every single day of failure can mean thousands of dollars in money saved - and that makes this seminar a no-brainer.

Even if you run a tiny business - take a second and put a price on the time you will spend over the next 1-2 years. Think about all the times you'll spending learning and failing in these technologies. And think ahead to this recession - can you afford to waste even a single dollar in this kind of a recession?

(By the way, if you decide that this is the right place for your business to get the boost in momentum needed - don't worry about the cost. The seminar isn't cheap - but we've worked out payment plans with DBS Bank that will make sure that anyone can afford to come to this, with the monthly payment scheme).

Space is Limited!

If it were just up to me, I’d cram 150 people in a lecture hall so they could all take this class. But my operations manager decided the maximum number of participants would be 16 on Day 1 (during the Strategy Intensive), and just half that on Day 2 and 3, during the days of Results Intensiveextended Boot Camp.

We want every participant to have ready access to the trainer and leave the room with a clear idea of how to implement this quickly. Plus, we also want to make sure that this event is a place where you can have access to other bright minds - and the only way to do that was to keep the class size managable.

So, even though we’ll have to turn some people away, those who enroll early will get a real treat.

Whatever you decide to do, I hope you've found this letter useful and informative. Yes, there really is a pot of gold at the end of the online lead generation rainbow and there are tested, time-proven ways to get it.

One way to get there is the school of hard knocks. Another way is to apprentice yourself to an Internet marketing master and work for minimal or non-existent wages for a year or so for the privilege of learning his secrets.

If those two ways seem difficult and uncertain, there is a much easier, faster way. Now you know what it is - the Boot Camp- and you also know that, for now at least, the door is wide open for you.

If this is the right place for you to be, you'll find a way.

To those who will be joining us, welcome. You can count on us to do everything to make sure you enjoy the same success, our past clients have reported - and hopefully this is just the stepping stone on your way to the online business of your dreams.

Just remember - we can only take 16 members for this seminar. If this is something you're interested in, register or enquire for details right now.

Best wishes,

Rachit Dayal
(Lead Consultant & Master Trainer at HappyMarketer.com)

P.S. Roughly half the course is devoted to finding and grabbing massive amounts of targeted traffic... the other half focuses on how to turn your traffic into paying customers who will make you rich.

P.P.S. Is there a guarantee? There sure is.

Here it is: Attend the entire first day and second day morning session. If you're not completely blown away, quietly tell one of the registration staff, turn in your manual and name tag and you will receive an instant, full and cheerful refund, no questions asked and no hard feelings.

If you don't want to make a quiet exit so early, take your time and sit through the entire seminar. Make sure you attend the bonus sessions and volunteer yourself for the hot-seats. Then, think about how to apply all these tactics as quickly as possible. If you don't make an extra $5000 because of what you've learnt at this event, we'll either help you make that money or refund your money, your choice.

P.P.P.S. Many people have asked if the Boot Camp is appropriate for new marketers, beginners or people without experience in online marketing. .

Originally, the Google Marketing Boot Camp was designed for high level Internet marketers only. But with the recession in full flow, I realized that every business NEEDS online marketing - and have tuned the course structure accordingly. So, the doors are opened to everyone.

That being said, if you are just starting with online marketing, we will schedule a free phone consultation with Rachit Dayal, before the seminar to make sure that you get to discuss your ideas & visions early. That way, when you come to the seminar, you're ready to take full advantage of all the knowledge the faculty shares. Details are provided upon registration.